ASI is the ever-evolving progeny of Michael E. Rau, a middle-aged dreamer and restless soul who since the late 70's has been combining his fascination with the ways people communicate (or don't), and his obsession with being a vehicle for positive social evolution.

Admittedly through necessity, he also discovered very early on that he could compliment his own talents with those of artists and administrators whose services were available on a per-project basis.

More a cooperative than a conventional business, Albemarle Sound Ideas is a provider of consulting and production services in mass communications. Our core mission is to help enhance and improve the messaging and methodology used by individuals and organizations to communicate with the general public, with a concentration on the best practices of civic engagement.

Beginning more than three decades ago, ASI made its first mark by producing music concerts featuring some of the top national acts in the fields of blues, jazz, and R&B, then moved into providing consulting services to several political campaigns, and collaborated in management of dozens of other special events.

In 1998, ASI launched its first website created for a client. In the ensuing years, ASI has created (and in most cases, also manages) many websites, and has produced dozens of instances of specialized Web content.

All these years of experience, combined with an absolute passion for staying on the cutting edge has led us to achieve an almost perfect balance of old school and new media in our approach to our clients' communications needs.

From something as simple as an objective perspective on your existing policies and practices to a complex multi-faceted new media strategy, we can help put you in touch with those you want to reach.

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Created in 1978 as Albemarle Sound Productions, Rau originally hoped it would become the management arm for his burgeoning musical career. Eventually conceding his mediocrity as a player, Rau turned to the business side, participating in the production of several music events until 1986, when ASP self-produced and promoted the first of dozens of concerts, a show at Norfolk's legendary King's Head Inn by reknowned blues guitarist, Duke Robillard. ASP's reputation became one of an organization as concerned with the art as with the business. ASP has produced over fifty such events in the ensuing years.

Evolution occurred again in 1991 when ASP was retained to create the media campaign for a candidate for the Va. General Assembly. This experience convinced Rau that he should expand the company's focus to being a vehicle for political and social change, as well as cultural access. He changed the name to Albemarle Sound Ideas to reflect this shift.

Rau has also pursued parallel professional opprtunities, first as a talk show host with WTAR-AM radio in Norfolk, in two positions working in television news with NBC affliate WAVY-TV 10 in Portsmouth, and as a columnist with the Daily Press in Newport News. Rau still keeps his toe in the water by occasionally staffing the assignment desk at WVEC-TV 13 in Norfolk.

ASI has continued to specialize in bringing consulting and implementation services to clients engaged in meaningful social, political, and cultural activity, who otherwise might not have access to the same level of quality and creativity available to the strictly-for-profit segment of our society.

From traditional media to state-of-the-art information technology, ASI brings the cutting edge of mass communications to the masses...

(Click HERE to read some print media references to our work over the years).