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The Proprietor

Going back over many years, Mike Rau has worked in just about every genre and field of mass media imaginable, including the music industry, public relations, politics, radio as both a DJ and a talk show host, TV news as both an assignment editor and web editor, theater as a set designer and builder and lighting technician, and print media as a columnist for a daily newspaper and contributor to other publications.

Although he began writing early on, and even had a few paid pieces published, Rau first made his mark in event production, including producing music concerts featuring some of the top national acts in the fields of blues, soul, and R&B, then added providing consulting services to several political and issue campaigns, and collaborated in management of dozens of other special events.

Over the years, Rau took advantage of other professional opportunities, including as host of a nightly music program on WLPM-AM radio in Suffolk, as a nightly talk show host with WTAR-AM radio in Norfolk, in two positions working in television news with NBC affiliate WAVY-TV 10 in Portsmouth and one with ABC affiliate WVEC-TV in Norfolk, and as a columnist with the Daily Press in Newport News. Rau was also a contributor to AltDaily for many years before it ceased publication in 2019.

Since leaving his full-time position with WAVY-TV in November of 2008 after nine years - six-and-a-half as an assignment editor and two-and-a-half as senior internet editor, Rau has channeled most of his professional energy into providing consulting services in various aspects of mass communications to a broad range of clients, while also holding a part-time position as the weekend assignment editor at WVEC-TV 13.

Besides being a highly experienced and respected journalist and writer, Rau also possesses advanced technical and creative skills in many areas associated with mass media and the Internet, including graphic arts, print layout, website and web content creation and management, audio engineering and video production. Additionally, Rau has continued to provide consulting and management services to multiple political campaigns and social causes.


Resumé / CV

Art by Amy Ferebee

Michael E. Rau

757.717.5775 • This email address is being protected from spambots. You need JavaScript enabled to view it. •
Content Creator & Columnist • Multimedia Producer • Communications Consultant


Award-winning broadcast journalist, writer and digital producer who holds high the standard of providing complete, accurate and trustworthy content to all audiences. Strongly value the belief that compelling writing, creative storytelling, quality video, skilled multimedia display and story extras will reach and retain audiences. Wide breadth of journalism, digital and civic engagement experience means bringing a unique perspective, style and approach to writing and content presentation. Fascination with the processes of communication and collaboration make every assignment feel fresh and exciting.


  •     Excellent news judgment
  •     Multimedia campaign creation and implementation
  •     Creation of original, thoughtful content
  •     Artistic vision and direction
  •     Self-motivated
  •     Advanced web skills
  •     Team collaboration
  •     Strong understanding of online databases
  •     Website content and SEO strategy
  •     Advanced coding skills in HTML and CSS
  •     Confident making strategic news decisions
  •     Value excellence of news across multiple platforms
  •     Openness to differing viewpoints
  •     Provide leadership in team training
  •     Progressive thinker
  •     Commitment to quality


  •     Internet editor of, named Best TV News Website by Virginia Associated Press
  •     LIN Television Circle of Excellence award winner
  •     Creator and producer of a critically-acclaimed series of concerts featuring national and local blues, soul and R&B artists, presented at multiple venues throughout Hampton Roads.
  •     Founder, Friends of Progressive and Alternative Radio – or FOPAR – a non-profit organization advocating artistic consideration in radio programming


Content Creator • Writer • Columnist

    •     Ability to create useful content across multiple platforms to engage, enlighten and entertain
    •     Established career as a writer, editor and blogger
    •     Extensive experience as a copywriter for newspapers and online publications
    •     Specialties include local and state government, social issues, art, history, community and more
    •     Creator of narrative essays and opinion pieces
    •     Collaborate and contribute to writing news of the day and breaking news stories
    •     Author of more than 100 published bi-weekly columns covering various tech-related topics

Communications Consultant • Campaign Management • Event Promotion

    •     Advise on management of external communications and media relations
    •     Provide training for interviews and on-air appearances
    •     Advise on use of web and social media to connect with audiences
    •     Train coworkers and clients to work on various online platforms
    •     Accommodate concerns and address individual online training needs
    •     Inspire others to embrace ever-changing technologies
    •     Plan and execute special events
    •     Conduct political campaign research
    •     Strategic and tactical planning
    •     Negotiate and conduct media buys
    •     Serve as media spokesperson and press secretary
    •     Coordinate programming, production and copywriting
    •     Write, direct and perform voiceovers for on-air commercial spots
    •     Host call-in radio talk shows
    •     Organize, produce and stage manage a variety of concerts and live performances at various venues

 Digital Producer • Web Design • Website Administration

    •     Strategize, create and maintain engaging, continually refreshing web content
    •     Skilled web designer and builder
    •     Strong skills working in current web technologies
    •     Experience with close to a dozen content management systems
    •     Well-versed using image and video editing software
    •     Work on specialized content management systems designed for media websites
    •     Successfully convert websites from one version to another
    •     Installation and configuration of open-source content management systems
    •     Confident administering both front and back ends of different system platforms
    •     Use analytics in web content management
    •     Contemporize stale websites and content by creating useful and engaging web and social platforms


  •    Proprietor, Albemarle Sound Ideas (ASI), Virginia Beach, VA 1977–present
  •    Assignment Editor/Digital Producer, WVEC-TV 13, Norfolk, VA 2010–present
  •    Contributing Columnist,, 2012–2019
  •    Media and Communications Consultant, multiple political campaigns, 1991-present
  •    Program Fellow/Communications Consultant, Hampton Roads Center for Civic Engagement, 2009–2016
  •    Community Engagement/Social Media Coordinator, City of Hampton, VA 2009–2011
  •    Contributing Columnist, Daily Press, Newport News, VA 2005–2009
  •    Internet Editor, and, WAVY TV 10, Portsmouth, VA 2006–2008
  •    Assignment Editor, WAVY TV 10 and WVBT FOX 43 TV, Portsmouth, VA 1999–2006


  •     MS Office
  •     Joomla
  •     WordPress
  •     Drupal
  •     HTML
  •     CSS
  •     PHP
  •     WorldNow
  •     MyFox
  •     Google Analytics
  •     Quantcast
  •     Webalizer
  •     DPP
  •     Clickability
  •     Presto
  •     Adobe Creative Suite
    •     Photoshop
    •     Illustrator
    •     Fireworks
    •     InDesign
    •     Illustrator
    •     Dreamweaver
    •     Premiere
  •     Facebook
  •     YouTube
  •     Vimeo